St. John’s Church in Hythe, Dibden, is featuring in the first TV advertisement of the Waitrose Christmas 2013 campaign, recognising the community work of the church’s Outreach Group in supporting elderly people in the local area.
The advert, which premiered on ITV during The X Factor on Saturday 2nd November, will air throughout the Christmas season. It highlights the partnership between St John’s and the supermarket’s charitable giving scheme, “Community Matters”, which supports the weekly community lunch run by local church volunteers.
The community lunch was put forward for the national TV campaign by customers and staff at the local Dibden Waitrose branch, recognising the valuable work it does with the elderly. The advert tells the story of a young boy in Waitrose with his mother, choosing a charity to support with the green Waitrose Community Matters token.
St. John’s Church Warden, Chris Lund, has been running the weekly lunch with a dedicated team of volunteers from the church for the past six years, said:
“We have been working with Waitrose on a number of different community projects for many years, and it’s fantastic that out of all the schemes across the country they chose to celebrate St John’s.
“The day of filming was great fun and all our parishioners really enjoyed their 15 minutes of fame! But the best thing is that it recognises the hard work of our dedicated volunteers, who help week in and week out to make this community lunch possible. I believe it is one the church’s main responsibilities to help those less fortunate and this is why we run this weekly lunch.”